This year in Indian residential fare, 159,455 new residential units have been launched. Which is a 55% increase from the previous year. With a growing economy, the real estate market in India is booming. As the demand for real estate assets increases among the people, so does the number of real estate launches.
The success of a real project depends a lot on how well the launch was executed. It’s not as easy as it sounds; real estate launches often go through multiple challenges. Here in this blog we discuss the common challenges of realty launches & how it can be overcome.‍

Common Problems of Realty Launches

Regulatory Challenges: ‍

Regulatory hurdles are often the first big challenge for any real estate developer. From getting necessary permits to ensuring compliance with local laws, the regulatory landscape can be daunting. Delays in approvals can push back launch dates, affecting the entire project timeline. ‍

Effective Team Coordination :‍

A successful launch requires seamless coordination across various teams. Poor management of teams can lead to miscommunication, delays, and inefficiencies within projects. ‍

Resource Allocation:‍

Balancing resources across different aspects of the launch—from marketing budgets to manpower—can be challenging. Misallocation can lead to some areas being neglected while others are overresourced. ‍

Cost Control:‍

Launch costs can quickly spiral out of control if not carefully managed. From marketing expenses to last-minute construction changes, there are numerous areas where costs can unexpectedly increase.‍

Responding to Market Changes:‍

The real estate market is ever-evolving; nothing is stable, and in situations like this, rapidly adapting and responding to these changes are important but not easy in application. For example A launch strategy that seemed perfect during planning might need adjustments as the launch date approaches. ‍

Ineffective Communication ‍

Poor communication, both internal and external, can derail a launch. Internally, it can lead to mistakes and delays. Externally, it can result in mixed messages reaching potential buyers, damaging the project's reputation. 

Now to overcome these hurdles and make realty launch seamless and optimized, realty players should leverage technology. Relata, as one of the most innovative proptech innovators, has built the perfect product solution, Relata Launch. Let's get a closer understanding of how it can address these challenges. 

Relata’s Approach Relata Launch ‍

A comprehensive launch management dashboard, Relata Launché significantly improves team coordination and communication. The platform's real-time analytics lag in data updates, enabling developers to respond swiftly to market changes and make data-driven decisions on the fly. It can also help in resource allocation during onsite launch events and also aid in effective cost control by providing instant insights into launch performance.

Moreover, Relata Launch streamlined processes have shown impressive results in addressing ineffective communication and improving overall launch efficiency. Then features likeDigital Sales Gallery have expanded the reach to NRI clients, effectively responding to market changes and opening up new customer segments. By centralizing operations from telecalls to bookings, Relata Launch ensures that all teams are aligned, working with the same up-to-date information, thereby significantly reducing the challenges of team coordination and communication in realty launches. There will always be problems, but the goal is to eliminate them. With careful planning, the right tools, and a flexible approach, Relata Launch can navigate these common problems and make your next realty launch story into a successful one. Would you like to know more about it? Schedule a demo now.