The real estate industry is going through a paradigm shift, and one of the core reasons behind this change is proptech. This is the era of digital transformation, and the property development industry is no longer left behind. The real estate market is completely utilizing technology for more efficient and seamless results. The global PropTech market is projected to grow at a robust compound annual growth rate of 15.8% from 2022 to 2030. By 2030, it's expected to reach an impressive USD 94,200.7 million. This growth highlights the real estate industry's swift adoption of property technology.
At Relata, one of our core missions is to accelerate real estate sales because we understand real estate sales is one of the most complex domains with thousands of challenges. To simplify the sales process, Relata has engineered a bunch of solutions, from managing leads and engaging potential buyers to understanding market trends, which can boost the desired sales number in no time. Let's take a closer look at Relata's solutions for increasing real estate sales. ‍

Relata Visualization Suite: ‍

Our virtual sales gallery is the ultimate destination to feature every facet of your project. This is the ultimate tool for real estate visualization. Showcase every intricate detail as well as marketing collateral for the real estate project here. From detailed project insights to captivating visuals, the VSG ensures comprehensive and engaging property exploration for home buyers. 
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With Relata's cutting-edge technology, you can now create a digital twin of your real estate project. Real estate 3D modeling on budget is no longer a challenge with Relata; our interactive 3D tour and 360-degree virtual experience bring your project to life. Relata's Immersive Unit Walkthrough helps buyers explore future homes from the comfort of their place. ‍

Relata Neighbourhood Map: ‍

Relata's neighborhood maps are crafted to be more than just a visual representation of an area. Relata neighborhood maps fill in the gaps that traditional real estate static Google maps miss. Whether it's showcasing future developments or offering customization options, our unique neighborhood maps provide a comprehensive view with enhanced user engagement.
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Relata neighborhood maps are intended to empower property buyers with vital information, aid urban planners in making informed decisions, and foster a sense of community among residents. Our neighborhood maps are designed to unlock the potential of an area, revealing its unique character, amenities, and future prospects. ‍

Relata Booking Engine ‍

Relata has engineered products for every stage of buyers’ real estate journeys to make the operational process smooth and streamlined for real estate developers. Relata's booking engine makes the real estate booking process easier. 
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The central command center for customers, the Booking Dashboard, allows users to see all the units they've explored, EOIs (expressions of interest) they've bought, and bookings they've initiated. This dashboard is intuitive and user-friendly, making it easy for customers to keep track of their journey.‍

Relata Analytics Suite ‍

The powerful Analytic Suite from Relata is a great tool for analyzing both customer data and internal team data. From understanding a lead source to differentiating between a site visit and a revisit, all the data can be extracted and analyzed with Relata. Executives using Analytics Suite can filter prospect sources, track site visits, and assess the campaign performance of digital marketing activities. The detailed analysis also covers revisits’ sources, counts, and the revisits-to-booking progression number. This helps in curating a more personalized, efficient pitch, which further increases the chance of closer rates. Customer journey progression tracking with scene-by-scene VSG data helps agents discover customer preference areas.

Moreover, for a fair evaluation of internal teams, Relata Analytics is super beneficial. Evaluating sales and marketing teams' performance via multiple data pointers with real-time updates helps in finding shortcomings within the team and overcoming drawbacks faster. Relata's innovative tool sets also let realtors analyze customer conversations with AI chatbots, giving a superior peek into customer understanding.‍

Case Study 1: Dosti Realty

Relata's VSG feature has transformed the customer journey at Dosti Realty, offering immersive flat tours. This benefit is particularly valuable for clients unable to visit the site in person, providing them with a realistic sense of their future homes.

The analytics from Relata Visualization empowered Dosti Realty with valuable insights into client preferences, providing a deep understanding of their interests and engagement time within sample flats.

Impact: With the latest VSG integration, Dosti has expanded its client base to include 200+ NRI clients. ‍

Case Study 2: The House of Hiranandani

The Virtual Sales Gallery (VSG) helped merge the gap between the physical and digital worlds. Prospective buyers residing afar could now easily take interactive 3D tours and 360-degree walkthroughs in their dream houses, successfully lowering the cost per lead (CPL) for the House of Hiranandani.‍

Impact: The implementation of VSG decreased the average turnaround time from 120 days to 90 days, enhancing efficiency. The use of VSG and analytics helped HOH achieve an impressive 5% reduction in cost per lead.

As the real estate industry continues to bloom, it is the need of the hour for real estate professionals to adapt to real estate technologies like Relata. Relata's range of solutions offers a comprehensive solution for those seeking to elevate their sales strategies and engage with buyers like never before. So, why settle for traditional marketing methods when you can harness the art of visual storytelling with Relata?

Curious to know more? Book a demo with us today and join us on this journey of the real estate revolution. 

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