The world of realty is full of promises, every brick here aspires people to dream after all in a lifetime people buy houses two times in average. The success of real estate depends on many factors like the project’s architectural brilliance or how efficiently the sales team captures the market. But behind the glossy brochures and towering skyscrapers lies a secret ingridient that often goes unnoticed: the paramount importance of customer experience. At Relata one of our primary goals is to elevate the customer experience in real estate with the help of technology.
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Today, Samudragupta Talukdar has joined us in the discussion to share his expertise on the importance of customer experience in real estate.‍

“As the CEO of Relata, a pioneer in tech-driven real estate solutions, I've had the privilege of witnessing firsthand how prioritizing customer convenience can transform not just transactions, but entire industries.”- Samudraupta Talukdar‍

The Winning Formula

In the fast-paced realm of real estate, it's easy to get caught up in the numbers game, chasing quotas and conversion rates. As Samudragupta (Sam) rightfully said what sets apart a successful real estate venture from its competitors is how it treats its home buyers. Customer experience should be top priority of real estate builds. Satisfied home buyers set off a chain reaction, driving our business to new heights.‍

“It isn't just data—it's the internal epiphany that customers are the lifeblood of our business.”- Samudragupta Talukdar

Customer loyalty isn't built on flashy marketing or discounts; it's forged in the crucible of convenience. Sam brought real-life examples of telecom companies, previously while choosing a service provider it wasn't just about pricing but about the quality of service. The same principle applies to real estate. Sam asked the relevant question of why do real estate conversion rates hover around only 8-10 percent.

Well, the answer lies in the old-school traditional practices of the industry. Too often, the industry fails to grasp that customer experience isn't just about hospitality during site visits—it's about shaping decisions from the very first interaction. Meaning the customer should feel valued and the experience should be smooth from the very first day of property searching to the very last day of delivery. That’s what makes a real estate company stand out ‍

How’s Relata Accelerating Customer Experience?

“When we embarked on our journey, it was very clear to us that while everyone talked about customer experience, few truly understood its essence” - Samudragupta Talukdar.

So, how did Relata crack the code on customer experience? Well it all starts with the art of technology. By infusing tech-driven solutions into every step of the customer journey, Relata has redefined the way real estate is bought and sold. Sam highlighted about Relata’s partnership with Dosti, for example. Through Relata's customer experience solutions, Relata has streamlined processes, accelerated transactions, and launched 3600 units with two additional towers, all while ensuring a seamless experience for buyers.‍

The Role of Young age Buyers in Real Estate

It is anticipated the future of real estate lies in the hands of the next generation of homebuyers. The real challenge is in understanding the next generation of buyers: Millennials and Gen Z. ‍

“This generation is raised on technology and accustomed to convenience, now they hold the key to unlocking a 1 trillion dollar industry by 2030. To capture their hearts and wallets, the Real estate industry must embrace a paradigm shift in its approach.”- Samudragupta Talukdar‍

Technology elevating Customer Experience

The shift from traditional real estate approaches to technology is no longer just a choice but a necessity. Beyond sales figures, customer experience is about forging connections, building trust, and simplifying the complex process. From flawless bill processing to stress-free house hunting, the industry experience is ripe for disruption.‍

"At Relata, we specialize in delivering end-to-end solutions that yield tangible results, including a 37.3% increase in conversions, a 52% reduction in turnaround times, and a 28% decrease in marketing spending." - Samudragupta Talukdar

In the quest for real estate success, let's rally around a common goal: leveraging technology to enhance customer convenience.It’s time to to rewrite the playbook on customer experience in real estate and usher in a new era of seamless transactions and satisfied buyers. After all, in the game of real estate, the true winners aren't just those who close deals—they're those who create experiences worth remembering.